Our Story

Deqa, our founder, watched her daughter Idil (co-founder) struggle with acne for years. Nothing seemed to work, so Deqa decided to take matters into her own hands. She pursued a diploma in skincare formulation, combining her education with a deep passion for skin health. From there, she created two effective products: a gel-to-milk cleansing balm that gently cleanses without stripping, and a glow-boosting face oil that locks in moisture, even skin tone, and protects against environmental stressors.

The results were incredible. Idil’s acne faded, and her skin began to glow. These products quickly became the family’s go-to for years. Seeing the transformation firsthand, Deqa and Idil knew they had to share them with the world.

Together, they founded Sunday Routine, a clean, simple, and effective skincare brand dedicated to helping others achieve radiant, glowing skin.

A note from our founder

Healthy, Radiant Skin: Where Thoughtful Formulation Meets Real Results

As a skincare formulator, I’ve seen how much confidence comes from feeling good in your skin. That’s why I create products that truly make a difference. At Sunday Routine, every product is made with intention: to nourish, protect, and bring out your skin’s healthy, radiant glow.

Deqa, Founder of Sunday Routine

Brilliant botanicals

Clean beauty that works

Our formulas and ingredients are ethically sourced, certified clean, cruelty-free and vegan. Our goal is to provide luxury, yet affordable skincare products using high-quality, natural ingredients that deliver results.

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